Website Content Planner

Plan a quarter of content in one afternoon.

A website content planner that maps pages, posts, and CTAs to the customer journey, built for service businesses with no marketing team.

$27 USD · one-time · on Etsy

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Sold on Etsy, secure checkout, instant download, and Etsy buyer protection. You'll never enter payment details on this site.

Instant download after purchase on Etsy
Single-business license, modify for your own use
7-day delivery-integrity support from a human

What's inside

✓ Website Content Planner Guide (PDF), A 12-section homepage breakdown, services-page structure, and 12 common copy mistakes with before/after rewrites.
✓ 12-Section Homepage Worksheet (Excel .xlsx), One row per homepage section with prompts, pitfalls, and a notes column for your copy.
✓ Page Inventory Matrix (Excel .xlsx), Yes/no decision rows for 17 common service-business pages so you build only what you need.
✓ Copy Brief Templates (PDF), Five brief templates (homepage, about, services, individual service, contact) to plan or hand off each page.

Format: PDF + Excel .xlsx · instant download

Best for

Service businesses building/rebuilding a site with no marketing team
Owners stuck at a blank homepage
Anyone briefing a copywriter or web designer

What this is not

Not a website builder or hosting
Not done-for-you copywriting
Not an SEO ranking service

How it's delivered

Instant digital download. After purchase you receive a download link by email and a copy stays in your order history. The tool is ready to use immediately, no waiting list, no install.

License & support

Single-business license: use this tool in your business for as long as you want, modify it for your own use, but don't resell or redistribute. Support window: 7 days from purchase to resolve any delivery or integrity issue. Email hello@villexco.com with your order number.

For educational purposes only. Results will vary. Not legal, tax, accounting, investment, or lending advice.